A visit to an Olympic and Paralympic city – Brisbane in 2032 – should leave a lasting cultural impression. The sport will be fantastic, it always is, but the long-term impact will come from what visitors see, hear and experience elsewhere. Above all, we want them to remember how Brisbane and Queensland made them feel. That's why it's vital that we shape the experiences and impressions we want them to have.
Building cultural legacies around Brisbane 2032 is critically important – because we need to ensure that our cities and towns, our communities, and our creatives realise permanent benefits from activities associated with the Games. It’s the “what’s in it for us?” piece and it is a legitimate question to pose.
What those legacies could look like is at the core of the Creative Brisbane Collab.’s 2032 Cultural Legacies Project. On 16 July 2025, more than 120 arts, business and community leaders will come together in a workshop to start their process to identify the essential elements and opportunities for arts and cultural engagement in and around the Games.